A few weeks ago I received an email from a friend asking my opinion about a certain online program she was thinking about purchasing. Seeing how this could be an interesting business topic to cover, I thought I’d write a post about it. When it comes to investing in online programs to grow your business I am all about it but I also have some hesitations. Let me explain…
I personally believe you should invest in educating yourself through materials that will fast track your business success. This if you have the money to spend in such programs. If you’re working full time and running your business on the side you might have more money and less time in your hands. By all means, use that money. As they say ” you have to spend money to make money!” But what type of investment would propel your business further?
The internet it full of business growth opportunities (software tools, products, coaching programs etc) and at times it’s hard to decide which one is the best one for your business. I would advise you to be strategic when it comes to choosing the right one. Don’t have the tendency to buy various programs if you don’t think you have the time to use them. Information is as good as you make it.
I recently invested in a higher price program – Marie Forleo’s Bschool. Why did I do that? And how could I afford it? I researched the program (have been a fan of Marie’s free videos on YouTube for a long time), read reviews on it from various well established business owners, and decided to sign up for it first and foremost because it aligned with my business goals and strategy. I had a pretty good idea going into it of what to expect and how would my business benefit from this program in a long run. I also knew about the cost of this program months in advance which allowed me to start saving for it. I didn’t make this decision in a whim but rather planned for it.
If you can afford it and it fits with your business goal, than by all means, go for the higher price program, hire a business coach or consultant even. But do make sure they are the right fit for you. Receiving someones’ one-on-one time and expertise is the greatest gift you can give yourself and eventually your business.
Whatever you do make sure you know your numbers. And by that i mean know exactly what and how much you need to bring in to keep the business running.
Did you find this post useful? Perhaps you have a strategy of your own. I would love to hear it. Please share it with us in the comments below.