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How Can Your Business Benefit From an Editorial Calendar – Part II

March 05, 2013

EDLast week I blogged about the importance of an editorial calendar for your blog and business and shared some of the tools I use. Today I am going to write about:

1.  The elements and structure of an editorial calendar
2.  The process of creating an ongoing content

The elements and structure of an editorial calendar

An editorial calendar is as good as you make it. Meaning if you don’t spend the time to schedule the content that goes in the calendar, there is no way it will benefit your business. Here are a few key elements in making the most of your editorial calendar:

  • Decide on the number of posts you feel comfortable writing each week
  • Choose the topics/categories you will be posting about
  • Assign fresh content to each category

For each post you should make notes of the following:

  • Title
  • Category
  • Keyword/s
  • Links needed
  • Main points

The process of creating an ongoing content

Next, you need to brainstorm ideas for your content. The following is a short list of things I do to come up with ideas:

  • Decide on 5-8 topics/categories and make a list of 5-10 ideas for each category
  • Make a list of questions you get asked often
  • Start writing ideas down (whatever comes to mind, as fast as you can). Set the timer for 20 minutes. Just keep writing your ideas down and don’t worry if they are any good. You will have a chance to go back and delete the ones that aren’t that great.
  • Use Google Alerts to come up with ideas for your niche.

These ideas make up the valuable content you will be offering to your readers/customers. I like to come up with 3 months worth of content at a time. I tend to post between 1-3 times a week. I like to group my ideas into recurring topics – like today’s post (which is part II or 2 part series). The best part is when you start posting your content. Your readers will notice the different themes and come back for more each week. Your goal is to engage them! Once they do engage you will see a huge growth on your readership. And this all thanks to your editorial calendar.

If you have any questions on creating an editorial calendar, list it in the comments area.

The post How Can Your Business Benefit From an Editorial Calendar – Part II appeared first on Le Papier Blog.


I am Vana Chupp, a wife, mother of two sweet boys and the heart and soul behind Le Papier Studio. This blog chronicles my thoughts on running a small business and capturing life's special moments. Read more...