Last week I blogged about the importance of an editorial calendar for your blog and business and shared some of the tools I use. Today I am going to write about:
1. The elements and structure of an editorial calendar
2. The process of creating an ongoing content
The elements and structure of an editorial calendar
An editorial calendar is as good as you make it. Meaning if you don’t spend the time to schedule the content that goes in the calendar, there is no way it will benefit your business. Here are a few key elements in making the most of your editorial calendar:
For each post you should make notes of the following:
The process of creating an ongoing content
Next, you need to brainstorm ideas for your content. The following is a short list of things I do to come up with ideas:
These ideas make up the valuable content you will be offering to your readers/customers. I like to come up with 3 months worth of content at a time. I tend to post between 1-3 times a week. I like to group my ideas into recurring topics – like today’s post (which is part II or 2 part series). The best part is when you start posting your content. Your readers will notice the different themes and come back for more each week. Your goal is to engage them! Once they do engage you will see a huge growth on your readership. And this all thanks to your editorial calendar.
If you have any questions on creating an editorial calendar, list it in the comments area.
The post How Can Your Business Benefit From an Editorial Calendar – Part II appeared first on Le Papier Blog.