If you run an online business chances are you own a Facebook fan page where you do some marketing to promote your online business. You may also set aside some time each day to connect with your fans by asking questions, sharing sneak peeks of your work, etc. If you’re like me, you constantly try to find the best way to engage your fans in discussion.
These few steps/tips will help you optimize your Facebook marketing so it better serves your business.
1. First and foremost understand the components of Facebook marketing
2. Create a stellar profile.
This is the first impression you leave to everyone visiting your page. You wouldn’t want anything short of amazing, right? Here is what you need to focus on:
3. Show up on newsfeed.
With the recent changes on Facebook only 4% of our fans can see our status updates. Insane right? How can you manage to show up on the newsfeed? First you have to understand how it all works.
Facebook uses an algorithm called “EdgeRank” which determines what people see on their newsfeed. What effects Edge Rank? There are a few things:
What can you do?
The best thing you can do is to create engaging and fresh content and share it with your fans daily and sometimes a couple of times a day. The best way to do this is through photos. We all love visual things and can’t help it to click, like, comment on what is cool! Another way to engage is by asking questions that require a short answer. Remember short is the keyword here. Fans are busy people just like us!
4. Create an event and share it with your fans.
This could be an actual physical event, an online event or even an imaginary one:) (Good luck with this one. I still can’t figure out how to wrap my head around it!) Increase the visibility via advertizing or by asking your friends to share it on their wall. Last year, I put out an announcement for my local fans to come out at the Michigan Avenue Apple store and listen to me speak about the use of technology in my business. A few locals showed up and we connected after the event. I even made a few new friends!
5. Use Facebook App on your mobile phone.
If you’re running an online business, you already know how important is to stay on top of social media. You must be reachable and always available to answer questions and connect with your fans/customers. My iPhone Facebook app helps me do just that. It can be addicting though. So to limit myself from constantly checking it, each day I set a timer for 20-30 minutes for all my social media activity. I rarely check Facebook on weekends.
What if you’ve done all of the above and still need some help moving forward? Glad you asked the questions. I have an answer for you…
Businesses (mine included!) don’t get the same interaction they used to on Facebook. We all need to spend some money to reach out to a wider audience. Facebook does a good job with the options they offer for advertizing. You get in front of your ideal customers and only pay when they click on your ad. Here is a good article on advertizing cheaply and ethically and all the available types of Facebook advertizing and how to use them.
8. Integrate Facebook to all your online presence.
If you have a Facebook page for your business you must link all your other online platforms to it. You can achieve this by doing the following:
Last but certainly not least, remember that Facebook like any social media won’t be around forever. What we all need to do is drive fans/potential customers to an email capture page. You don’t want to lose any of your fans. After all, you’ve worked hard to gain them!
I hope you found this post useful. If you have any tips or advise on Facebook marketing please share comment below. I would love to hear how you used Facebook to benefit your online business.
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